II. Support policies for the media in Africa: the case of Germany1. Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ), Peter HolasekGermany's aid policy is under the responsibility of the Federal Ministry for Economic Cooperation and Development (BMZ). The BMZ commisssions the planning and implementation of projects and programs designed to enhance the performance capacity of individuals and organisations (Technical cooperation) primarily to GTZ (Deutsche Gesellschaft für Technische Zusammenarbeit). Mass media and communication projects have been during the Seventies and Eighties a priority for the German technical co-operation. Aims of the support to Mass Media have been notably the promotion of national integration, the encouragement of social change and democratisation, the advancement of education and the preservation of cultural values. Particular attention was put on media structures and access to media services for the rural population in particular. The support was concentrated on Radio Broadcasting and training. Starting from around 1990 the number of media projects has decreased significantly. After the reassessment of the media programmes the new strategy is to consider media -the " new media " as well- as tools to support development and change. Media producers are regarded as service providers topics like education, agriculture, decentralisation, crisis prevention, conflict resolution and good governance. Training remains a priority to help the African media to become more professional. 2. Friedrich Ebert Foundation, Reinhard KeuneThe Friedrich Ebert Foundation (Friedrich Ebert Stiftung) is a "political foundation", as are other German foundations such as the Adenauer Foundation, etc. In this respect, these foundations are each linked to a political party, but despite this they are not allowed to support these parties. The Friedrich Ebert Foundation implements a programme for the development of the media and communication which includes a significant training component. In the past, many African trainees travelled to receive training in Europe; this is no longer the case today. The location of training has shifted, and as far as possible, African partners are involved in the programmes, e.g. the National Film and Television Institute (NAFTI) in Ghana, or the African Council on Communication Education (ACCE) in Kenya. The Friedrich Ebert Foundation is developing more and more media programmes linked to other subject areas. And which relate increasingly to the "communication for development" approach. 3. Catholic Media Council (CAMECO), Michel PhilippartThe Catholic Media Council (CAMECO) is an international consultancy bureau based in Aachen (Germany). It was set up thirty years ago now for the Catholic Church's charitable organisations - initially in Germany, and then the service was made available to the donors of the Churches of other countries: the Netherlands, Austria, Switzerland, Belgium, USA, Italy, etc. - with the following aims:
In implementing this objective, CAMECO carries out two main activities:
Thanks to its mission, CAMECO is well-placed strategically to observe the main trends of the development - and of aid to development - of the African media. Whereas until the mid-80's, the distribution of projects assisted by Churches in the media sector remained very stable (with projects and activities in the written press largely predominating - over 60%), at the end of the '80s, the number of projects assisting the written press began to fall significantly, compensated by an increase in requests for assistance to radio stations; today, both sectors are similar in scale. 4. Evangelisches Missionswerk Deutschland (EMW), Glenine HamlynThe German Protestant mission (Evangelisches Missionswerk Deutschland, EMW) is an organisation co-ordinating Germany's evangelical Churches, with 24 members and approximately ten associated partners. The organisation is a member of the Association of services for development of Churches in Germany. Its administrative secretariat's Communication department, based in Hamburg, collaborates on many Church activities and enterprises across all communication sectors in the countries of the South: radio, film and video production, publishing, periodicals and publications, press agencies, training in communication, theatre, etc. Many projects thus receive financial support, in close dialogue and co-operation with the World Association for Christian Communication (WACC). DebateA number of questions were put to the GTZ representative
III. Regional media assistance policies1. The Social Development Department of the World Bank, Stephen SternThe Social Development Department is a recent structure within the World Bank, set up when the World Bank was becoming increasingly aware of the fact that no progress was possible unless the social aspects of development were taken into account. The World Bank is such a large structure that it is not easy for transversal programmes to thrive in it. Thus with regard to communication for development, there is a department which attempts to work in a transversal way with departments requesting this (organising ad hoc communication components, in the light of demand). 2. Southern African Development Community (SADC), Moses MabundeSet up in 1994, the Southern African Development Community (SADC) is a regional organisation with 14 member states. Each member state is responsible for a specific sector. Mozambique co-ordinates the culture, information and sports sector. With regard to information, SADC's main concern is to improve the small proportion of local and vernacular language programmes. In co-operating with donors, SADC wishes to establish links which are not only financial, but which enable genuine partnerships to be established, at regional level. IV. Issues of professional organisation and structure1. Press
freedom "observatories", by Daniel Fra (GRET)
|
Democratisation processes in Africa have led to an increased number of private press organs, and unfortunately this has often been accompanied by a fall in the overall quality of publications and a rise in dubious journalistic practices.
It is mainly as a result of this recognised fact that the seminar on standards of professional conduct for journalists was held in Accra from 20 to 23 September 1999. Over 90 journalists, researchers, media specialists, from 25 African countries, attended the meeting.
Case studies on the situation of the media by country served to fuel the debates at Accra. The idea is to publish these case studies in the form of a manual which would be distributed to media skills colleges and training centres in Africa. The manual is in the final stages of preparation, and should become one of the first teaching documents to be produced in Africa, for an African readership.
The main conclusions of the Accra meeting are:
A declaration was drawn up at the close of the seminar has been produced on the subjects of ethics, training and the practice of journalism in Africa .
African communication regulation authorities have been set up since the early '90s under pressure (depending on the country) from civil society or from the State. The first of these, the Higher authority for audio-visual and communication - HAAC , appeared in 1990 in Benin.
Depending on whether they are English or French-speaking, their roles differ significantly (i.e. they have greater or lesser involvement in the management of programme frequencies).
They are made up of representatives of professional associations and of representatives of the relevant civil service authorities in proportions which differ from one country to another. The greater their collaboration with media professional associations, the greater their legitimacy vis-à-vis media professionals.
A series of meetings , assisted by various donors, culminated in the project to set up the Network of African Communication Regulation Authorities (NACRA).
NACRA was officially set up at the conclusion of the Libreville Conference of June 1998 which was attended by representatives from 24 African countries . As at November 1999, sixteen authorities were members of NACRA (Angola, Benin, Burundi, Cameroon, Central African Republic, Chad, Côte d'Ivoire, Gabon, Guinea, Mali, Mozambique, Namibia, Nigeria, Sao Tome and Principe, South Africa and Togo).
The emergence of regulation authorities has marked in most cases the determination of States to promote the freedom of the press and the professional exercise of their job on the part of journalists. But there have been many abuses, in the course of which these authorities have become mechanisms of repression, seeking to replace a profession which for its part was attempting to introduce self-regulation procedures (introducing ethical codes, freedom of the press observatories, etc.).
As a result, the difficulty facing African regulation authorities is to avoid becoming what most ministries of communication and information traditionally were, before democratisation, i.e. organs of censorship and propaganda for the authorities in power.
To this end, it is vital that they take into account the efforts of professional journalists' associations to resolve public complaints and to ensure that their professional ethical code is respected. And that they pursue more specifically the achievement of their initial mission: to monitor equitable access to the public media, judicial reforms, the equitable attribution of frequencies, etc.)
For their part, the media and journalists should ensure that they are assuming their responsibilities at all times.
Only under
these conditions will regulation authorities and professional
associations be able to contribute to the sustainable development
of the media sector in Africa.
As far as standards of professional conduct are concerned, although the journalist's responsibility is indeed very great, so is that of the reader, who enjoys a capacity to sanction.
Stopping corruption means first and foremost stopping the "corrupters". Journalists are increasingly asked to write "publicity articles" or "special advertising sections". In the absence of decent salaries, they are often forced to do so to earn their living.
With the advent of democracy of many countries in Africa in the early '80s, and the end of State press monopolies, training needs in media skills greatly increased.
A great majority of media journalists and professionals in Africa are keenly aware of their need for advanced training and to improve their professional skills. There is a great deal of demand for ongoing and specialised training. There are a hundred or so training centres in sub-Saharan Africa: might they not suffice to meet this demand, and needs which are not always expressed?
Amongst professionals, there is widespread dissatisfaction regarding the quality of the training centres, but also about the insufficient attention paid by media proprietors and managers to ongoing training.
In addition, media professionals frequently express their dismay at the lack of relevance and co-ordination of the training available proposed by external practitioners. Underlying these criticisms, there is clearly a very strong desire for good quality, well planned and consistent training.
The most pressing needs are apparent in the fields of accountancy management, but also in those of human resources management, or in other words in transforming media into viable press enterprises.
Finally,
for supply to better match demand for training, it is clearly
vital to analyse needs in more detail (through exploratory missions),
to move towards country specific approaches, and to put into place
genuine training plans (with steering and monitoring committees).
The Thomson Foundation mainly implements practical training programmes in media skills, in Eastern Europe, central Asia and in Africa. The proportion of its activities in Africa has recently fallen, and consists today in approximately 17% of the foundation's activities as a whole.
Having turned
relatively late to new information and communication technologies,
the Thomson Foundation focuses mainly on the practical aspects
of its training courses, and considers, as a training institute
with the aim of training journalists, NICT to be of secondary
importance. Courses, which last on average 3 months, are run in
Great Britain or in situ, depending on each case.
In 1998, the Agence intergouvernementale de la francophonie, jointly with Swiss aid, launched a pilot project on the use of NICT with a dual objective:
The "centre audionumérique" was set up in Ouagadougou and produces audio-digital aids, intended to provide an archive of radiophonic programme content (for reuse by radio stations).
The partner radio stations had to finance their own equipment, which is why today some of them sell the Internet connection to NGOs, non-profit associations, etc.
The World Bank has recently undergone several reforms in its organisation. It was in the course of one of these reforms that the World Bank Institute (WBI) emerged, resulting from the fusion of the Economic Institute Unit and the Learning and Development Centre Unit.
Combating corruption is today one of the World Bank's main objectives, within an overall objective of sustainable development and of combating poverty. In the field of communication, there is a public information service, which consists of half a dozen staff at the Bank's headquarters, and in Africa, some forty communication professionals are based in the field.
Having run several workshops at the World Bank's headquarters for African journalists on the subject of combating corruption, the Bank realised that these workshops were not as effective as expected. This observation led to the idea of introducing "video-conferences" on the principle of distance learning. In the course of these conferences, teachers and students come together thanks to television screens, and are linked up, live, by satellite, enabling them to exchange ideas and to debate subjects which are set beforehand. Video-conferences are regularly organised by the WBI, at a rate of one every 2 months.
In parallel to video-conferences, the World Bank Institute proposes courses which are more "traditional" (with no real live exchanges). Various subjects are thus addressed in courses run from Washington, and disseminated in Africa. To cite one example, a course was recently run on "investigative journalism" for journalists from Uganda, Tanzania, Ghana, Cameroon, Benin and Côte d'Ivoire. A camera films the "teacher", and the exchanges subsequently raised by the lecture take place by telephone/fax/e-mail with the distribution sites.
NICT are applicable in an extremely concrete way to the implementation of these programmes, enabling links which were hitherto impossible, and savings in the World Bank's training budget.
Radio Nederland, through its development aid policy, seeks above all to respond to local demand. It considers the use of the Internet to be a priority, both for North/South and for South/South exchanges.
Its assistance to African radio stations takes several forms:
Elisabeth Paquot recalled that a working group was specifically devoted to the subject of training in the context of the African media partners network. This working group has drawn up specifications notably recommending that integrated national plans should be elaborated .
Marie-Soleil Frère stressed the gaps in the training of trainers, and expressed her concern about this: most of the trainers currently working were trained in the North some ten years ago, if they are not due to be replaced on ceasing their professional activity, they have a serious need for refresher training.
Kwame Boafo (UNESCO) emphasised, with reference to Val Williams' paper, the importance of NICT and of their applications in Africa.
What are the priority subject areas of the programmes exchanged? Three main subject areas have been retained: safeguarding oral traditions in order to include these in civic education subjects; school education for women and girls; cotton marketing circuits.
The centre will ultimately become the property of the Agence intergouvernementale de la francophonie.
The question of the cost of these conferences was raised. Video-conferences cost 1,000 US $ per hour, which, according to Rod MacDonnell, is not exorbitant if one takes into account the savings made on the transport costs of teachers and of the other usual logistical supports (the fact that the equipment needed for recording and for dissemination is available in the Bank's various representations allows costs to be contained.)
The importance of programme content was raised; the fact that programmes are transmitted via the Internet is not meant to obscure their primary aim, which is to inform.
The answer lies in the cost of connections and the weakness of telecommunication infrastructures.
Jean-Claude Crépeau (Agence intergouvernementale de la francophonie) reminded the meeting in this regard that high rates, the weakness of telecommunication infrastructure, the unequal distribution of supply (with providers often found only in the capital cities) were nothing compared to the limits in total supplier capacity in Africa. The only alternative solution for wider distribution were digital satellites. In this respect, the Afristar satellite (launched by Worldnet and Worldspace) should enable a real explosion in capacity. The Agency had already reserved a radio channel on this satellite, to be devoted to the broadcasting of educational programmes during the day, and to programme exchanges between local rural radio stations during the night.
The final session of the meeting was chaired by Denis Decraene (French Minister of Foreign Affairs) who, before opening the session, gave a brief presentation of the recent reform of the former French Ministry of Co-operation.
Elisabeth Paquot, from GRET, then presented the 1999 activities of the African media partners network secretariat. In the last part of her presentation, she used a visit to the "donors site", recently opened and hosted by GRET (http://www.gret.org/mediapartner) as an illustration. It should be noted that the site is a very useful tool for members of the network as well as for all their partners, in both the North and the South. Apart from information on the network (objectives, ways of operating, activities), information on the media sector in Africa can be found there, as well as a large number of links to African media sites or sites addressing this issue.
Finally, Andries Dusink, Director of CAF/SCO, presented a brief summary of the meeting's deliberations, following which the meeting was thrown open, with delegates being asked to address the following questions:
With regard to the meeting, the delegates were unanimous in wishing for a future meeting to last less than four days, with less plenary sessions, in order to down to the fundamental issues more quickly. The also unanimously welcomed with enthusiasm the network's new Internet site.
Jean-Claude Crépeau (Agence intergouvernementale de la Francophonie) expressed the wish that a specific session of a meeting of the network should be devoted exclusively to donors investing money in the field, in order to identify genuine areas of common interest and to build partnerships.
For Martin Obrist (Swiss Aid) the next meeting should allow delegates working in small committees to address more specific subjects before presenting the results of their work in plenary session.
Val Williams (Thomson Foundation, representing British aid at the Amsterdam meeting), suggested that the network should be open to non-donor members, such as training institutions.
Denis Decraene reminded the meeting that the network was above all a donor network. It should not however, oppose practitioners being sometimes invited to meetings, but only on condition that they should contribute on specific points. Thus the subject of the next meeting might be "beneficiaries and practitioners of the South", in order to involve these more closely in the work of the network.
Glenine Hamlyn (EMW) who was taking part for the first time in a meeting of the network, stressed its usefulness and its relevance. She suggested that the World Association for Christian Communication (WACC) should be invited to the next meeting.
Devi van de Weerd (Dutch Ministry of Foreign Affairs) stressed the need to draw up a bird's eye view of donors' activities by country and by sector. The network secretariat reminded the meeting in this regard that a handbook devoted to donors' activities to assist the media in Africa was forthcoming. It was also pointed out that the network site already contained a significant amount of information.
Elisabeth Paquot finally reminded the meeting that the main donors funding the network wished to pass this responsibility on, and were launching a request for proposals to the other members present in Amsterdam notably. A donor had come forward to host the meeting of the year 2000, but until confirmation, all suggestions would be gratefully received.
Between now
and the next meeting, network members are cordially invited to
forward information to the network secretariat (new projects,
new orientations, various kinds of information on the media sector
as a whole). Only in this way can the network continue to regularly
produce information and ensure that it flows more freely between
members. The fortnightly e-mail newsletter distributes this information
to the member's network.
|
|