Accueil » Senegalese women livestock farmers benefit from a cause marketing operation
Published on 13/02/2019

Senegalese women livestock farmers benefit from a cause marketing operation

GRET is participating in a shared product operation coordinated by the RAJA-Danièle Marcovici Foundation as part of its “Women & the Environment” programme.

Recognising that women were the first to be impacted by the effects of climate change, in particular because of the traditional roles attributed to them and the discriminations to which they are often subjected, the RAJA-Danièle Marcovici Foundation decided to work in favour of women’s emancipation, focusing on issues relating to environmental protection.

This mobilisation began with the launch in 2015 of the “Women & the Environment” action programme. This shared product operation consists of allocating 1 € per package to the Foundation for each purchase of packaging identified as eco-responsible in the RAJA Group’s product catalogue. The funds collected are subsequently used by the Foundation to award grants to associations leading projects highlighting the key role of women in environmental protection  and the fight against climate change. An initiative which, since it was launched, has already enabled over one million euros to be collected and financial support to be provided to 29 projects.

Funds allocated to the Asstel project in Senegal

GRET is participating in this campaign via its Asstel project. Following this operation, which will finish at the end of February, 50 000 euros of funding will be allocated by the RAJA-Danièle Marcovici Foundation to this project supporting structuring of family livestock farms, initiated in 2012 in the region of Dagana, in Senegal. The second phase of the project, which began in 2016, focuses mainly on women, by supporting their initiatives, in particular economic initiatives. GRET implemented training on farm management, as well as sessions to assist the creation of economic activities, literacy training and strengthening public speaking capacities. It also facilitated women’s access to microcredit and strengthened their role in local agricultural structures. The goal is to help women to become financially independent and to assert their role in the household economy and, by extension, in the village economy. This project also takes the ecological dimension into account, as it provides support for the prevention and management of climate risks in order to improve the livelihoods of families and their capacity to make it through hunger gap and crisis periods.

By helping women livestock farmers to develop an income-generating activity and strengthening their power to decide within local agricultural structures, this project contributes to the autonomy of women and recognition of their role in society, two priorities shared with the RAJA-Danièle Marcovici Foundation, whose ambition is to highlight the essential role of women in agricultural and food transition, as demonstrated in this study published in November 2018.

See the page dedicated to the Asstel project on the RAJA website
More information on the Asstel project (in french)
Link to the article entitled Make changes initiated sustainable over time