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Is fresh milk powdered milk? The controversy over packaged milk in Vietnam

  • Diaz Pedregal, Viginie; Nguyen Ngoc Luan
  • In : The crisis of food brands: sustaining safe, innovative and competitive food supply, Lindgreen, Adam (dir.); Hingley, Martin K. (dir.); Vanhamme, Joëlle (dir.)
  • Chapitre d'ouvrage
  • Éditeur : Gower Publishing
  • Année : 2009
  • pp. 65-85
  • Langue(s) : Anglais
  • Zone géographique :
  • Domaine(s) :

This chapter deals with a controversy that flared up in the milk marketing sector in Vietnam. In late 2006, leading Vietnamese dairy companies were accused of providing incorrect content information: bottles of « pure fresh milk » contained in fact from 40 to 100 percent powdered milk. The paper shows how the crisis was managed by different stakeholders.


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